One of the hottest topics today amongst real estate professionals is facebook and how to generate quality leads from it. Many of you are using facebook for your business, but are missing the mark when it comes to providing the right type of content for your target audience. Here are the 10 Most Common Mistakes I see Realtors make when marketing their services on the “Social Network”:
1. Failing to be on Facebook at all.
Facebook is a game-changing opportunity to reach new leads on the Internet. With over 500 million active users, half of which access the site daily, and weekly traffic numbers that match or exceed Google’s, it’s no longer a marketing resource you can afford to ignore.
2. Not using a Facebook Business Page.
Before the development of Business Pages, organizations used customized profiles, or their personal profile, to promote their business. The Business Page is no longer an option – it’s how your potential clients are looking for you on Facebook.
3. Sticking with the standard Business Page.
The standard Business Page provided by Facebook offers very little opportunity to attract and pre-qualify leads using direct response marketing. Plus, it does nothing to help you stand out from your competition.
4. Working without a System.
Without an integrated Internet marketing system, you are failing to capitalize on Facebook’s ability to generate leads for your business. But succeeding on Facebook requires more than just setting up a business page. You need an optimized Facebook presence that ties into your overall Internet marketing system, combining a powerful branding solution with cutting-edge lead generation tools and property listing information.
5. Failing to engage and keep users within the Facebook environment.
Many businesses treat their Business Page as a redirect point to their website. But redirecting users out of the Facebook environment decreases their engagement with your message. Facebook users will spend more time and interact with you more if they remain inside Facebook.
6. Failing to encourage “Likes”.
When users “Like” your page, that activity is published on their profile, with a link back to your Business Page. This is free promotion as well as an implied testimonial to that user’s network of friends. Also, the “Like” button establishes a connection between you and the user, giving you the ability to publish updates to them, which keeps them in the loop and maintains your relationship with them. If you fail to encourage “Likes”, you lose contact with your visitors after they leave.
7. Failing to leverage the lead-generation power of listings.
Property listings, Open House Schedules, Virtual Tours, IDX search, and Single Property Websites can all be integrated into your Facebook page, increasing your engagement with visitors and encouraging them to contact you.
8. Failing to keep personal profiles separate from business profiles.
Many an agent has found their professional status torpedoed by tagged photos of them at a wild party. If you maintain a personal profile on Facebook, it has to be completely separate from your business presence. You’re allowed a personal life, but you don’t want it to interfere with your business.
Anatomy of a Facebook Business Page – The 4 “Must-Haves”
Get more “Likes” with a “Fan Gate” page
We will setup your business page with a “Fan Gate”, prompting users to click the “Like” button to access listings and content on the page. When visitors like your page, it will then show up on their profile. This extends your reach to new prospects by acting as an endorsement to that user’s friends who may be looking for real estate information. Thus, the Fan Gate becomes a very effective lead-generation tool.
We also provide customized side bar graphics to complement the look of your framed website and get your page to stand out. Since the side bar graphics can’t be set to link to your website, they can include a QR code to provide prospects with your mobile business card, SMS requests, or a link through their cell phone’s mobile browser.
Welcome and Engage Your Visitors
With the SuccessWebsite app for facebook, you will welcome your fans with a complete web portal designed to engage and capture leads. The Welcome page will showcase your most popular campaigns with an animated slide show and additional buttons.
You only have seconds to make an impression on your visitor and it is important to project your brand in a polished and professional way. By focusing on the valuable content and services you have to offer, your page will give your visitors the right impression and provide value to those who are fans of your page.
Leverage Your Listings
The SuccessWebsite Facebook App allows you to showcase property listings from your SuccessWebsite within your business page. Providing this information within Facebook increases your engagement with prospects rather than redirecting them to a different location.
From this section the visitor can view details of the property, Open House Schedules and Virtual Tours. They can also request information, send the listing to a friend or call you directly through the SuccessWebsite InstaCall feature – all without leaving Facebook!
Generating Leads On Facebook
With the new SuccessWebsite Facebook Business Page app, you are now able to keep your visitors within Facebook & capture their information without taking them out of the facebook environment.
We have added the most popular campaigns to the app by default – Disstress and Foreclosure Property Hotlists, Free Online Home Evaluation, VIP Buyer and the How To Stop Renting campaign page. If you would like to incorporate another campaign page into the app, this can be done through the control panel as well.